Berkley

Berkley Flicker Shad Fishing Lure Trolling Pack, Size 7, 5-Pack, Size, Profile and Dive Depth Imitates Real Shad, Equipped with Fusion19 Hook, Includes Plano ProLatch 3600 Storage CaseBERKLEY FLICKER...

Gulp! Saltwater ShrimpLooks, feels and smells like live shrimp!Rig and fish using any technique appropriate for live shrimp, extremely durable and long lasting!Gulp! has 400 times more scent...

Berkley PowerBait MaxScent Flatnose Minnow Fishing Soft BaitFlat nose for better hookups on drop shot rigLifelike v-shaped tail mimics prey fishNew material releases a supercharged scent...

Berkley 12" Big Game LipCorrosion resistant stainless steel bodyPositive locking jaw action holds catch until you release itComfort handle provides a nonslip gripGood for both fresh and saltwater...

Berkley Berkley Frittside Fishing Hard BaitBERKLEY FRITTSIDE FRESHWATER CRANKBAIT 3 PACK: A specialized crank bait lure, the Berkley Frittside features the same proven action that won David Fritts...

Berkley Walleye Colorado 3 Monofilament Flicker RigSharp Contrast and Brighter ColorsDeep Cut Blades for More Water DispersionThinner, Lighter Blades Rotate at slower speeds

Berkley The Champ SwimmerPro-Designed by Jordan LeeNow available in a 3" and 3.8" sizeNew colors hand picked by top Walleye Pros!Proven deadly on bass and walleye!Lifelike profile and high-definition...